Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from EternalStarPets.com (the “Site”).

We understand that many of our customers come to us during deeply emotional moments. Therefore, we handle personal information with care, respect, and security.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and your interaction with our website. We call this Device Information.

Device Information

We collect Device Information using:

– Cookies

Small data files stored on your device. Cookies often include a unique identifier.
Learn more about cookies and how to disable them:
http://www.allaboutcookies.org

– Log Files

These record actions on the Site and collect data such as:

  • IP address

  • Browser type

  • Internet service provider

  • Referring / exit pages

  • Date and time stamps

– Web Beacons / Tags / Pixels

Electronic files used to track browsing behavior, impressions, and engagement.

Order Information

When you make, or attempt to make, a purchase through the Site, we collect:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment information (processed securely via third-party providers, we do not store full credit card numbers)

  • Customization details (engraving text, uploaded photos, special messages for memorial products)

We refer to this information as Order Information.

Other Information You Voluntarily Provide

Through forms, email, or customer support:

  • Questions and inquiries

  • Messages about your loved pet

  • Images submitted for custom memorial items

  • Feedback and reviews

Definition of Personal Information

When we say “Personal Information” in this Policy, we refer to both Device Information and Order Information.

How We Use Your Personal Information

To Fulfill Orders

We use Order Information to:

  • Process your payment information

  • Arrange shipping

  • Provide order confirmations

  • Send delivery updates

  • Create personalized or custom memorial products

To Communicate With You

Including:

  • Order inquiries

  • Customer support

  • Questions related to product selection

  • Sensitive memorial guidance (handled with discretion)

To Ensure Safety & Fraud Prevention

We use Device Information—particularly IP address—to:

  • Detect suspicious activity

  • Reduce fraud

  • Protect the integrity of our store

To Improve Our Website

Device Information also helps us:

  • Understand how customers browse the Site

  • Optimize layout, content, and user experience

  • Evaluate marketing and advertising effectiveness

Marketing (With Consent)

Depending on the preferences you share with us, we may send:

  • Product updates

  • Promotions

  • Memorial collection announcements

  • Helpful resources related to pet remembrance

You may unsubscribe at any time.

Sharing Your Personal Information

We share your Personal Information with trusted service providers to support our operations:

– E-commerce platform

(Shopify or similar, depending on your setup)

– Payment processors

(Stripe, PayPal, etc.)

– Shipping carriers

For order delivery and tracking.

– Analytics tools

(e.g., Google Analytics)
You can learn how Google uses data here:
https://www.google.com/policies/privacy/
You can opt out here:
https://tools.google.com/dlpage/gaoptout

– Advertising platforms

For personalized ads (Meta, Google, Pinterest, etc.)

We may also share information to comply with:

  • Applicable laws

  • Government requests

  • Court orders

  • To protect our rights

We do not sell your Personal Information.

Behavioral Advertising

We use Personal Information to deliver advertisements we think may be relevant to you.

Learn about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-out Links:

You can also visit:
DAA Opt-Out Portal → http://optout.aboutads.info/

Do Not Track

We do not alter our Site’s data collection practices when we see a Do Not Track signal from your browser.

Your Rights

If You Are a European (EU/EEA) Resident:

You have the right to:

  • Access the Personal Information we hold

  • Request corrections

  • Request deletion

  • Object to processing

  • Request data portability

We process your information:

  • To fulfill contracts (orders)

  • For legitimate business interests

  • With your consent (for marketing)

Your information may be transferred outside Europe (e.g., to the U.S., Canada, Singapore, etc.) with appropriate compliance.

Data Retention

We retain your Order Information unless and until you ask us to delete it.

General guidelines:

  • Order records: 6–7 years (legal requirement)

  • Uploaded customization files: 90–180 days after order completion

  • Customer support messages: ~1–2 years

  • Marketing data: until you unsubscribe

SMS Contact

We use SMS only when necessary to clarify order details or delivery information.
We do not send marketing SMS messages.

Changes to This Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.
Updates will be posted on this page with a new “Last Updated” date.

Contact Us

If you have questions, requests, or complaints regarding your privacy or personal information, you may contact us:

Eternal Star Pets
Email: support@eternalstarpets.com
Contact Page: /contact
We respond within 24 hours.